Suicide&Co’s 'Heirlooms' campaign addresses mental health through a documentary-style film featuring young men participating in outdoor sports. The project leans into a cinematic aesthetic, utilizing desaturated tones and natural light to maintain a grounded, observational tone throughout the piece.
Produced by Sticker Studios with support from creative agency VML UK, the film prioritizes a live-action approach to capture athletic movement. The production employs an analogue film look to distinguish the visual narrative.