Piccadilly
HSBC UK
Brand
ProjectHSBC UK
Date
Feb 2025
Description
HSBC UK highlights its Premier Wealth services through a high-impact outdoor digital campaign. The project centers on a large-scale, curved digital display positioned in an urban environment, broadcasting dynamic motion graphics that animate financial, travel, and health-related iconography. Captured with a cinematic sensibility, the footage leans into a nighttime aesthetic where neon-hued graphics play against the reflective textures of a rain-slicked city street. VML UK spearheaded the creative production, which utilizes live-action technique to ground the digital installation within a realistic urban context.
Style
Horizontal, Cinematic, Neon
Industries
Investment & Wealth
Background
Public Square
Context
Out of Home (OOH)
Associated creatives
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