Department for Transport THINK!: Drink a Little

Nov 2024

The 'Drink a Little' campaign for the Department for Transport THINK! initiative delivers a public awareness message through a distinct visual narrative. Developed by agency VML UK with production by Handsome Frank Ltd, the project employs a creative motion graphics approach to illustrate the risks associated with impaired driving. The animation, executed by Yatta Studio, utilizes a mixed-media sequence that captures a protagonist within a swirling, abstract environment of liquid imagery. This artistic animation relies on dynamic graphic transitions to maintain engagement within a vertical frame, ensuring the core message remains central throughout the short-form visual asset.

Artistic, Vertical, Graphic

Animation, Motion Graphics

Advertising Campaign