Department for Transport THINK!

Drink a Little

Brand

Date

Nov 2024

Description

The Department for Transport THINK! public awareness campaign, 'Drink a Little,' utilizes animation to address the risks of impaired driving. Developed with creative agency VML UK and produced by Handsome Frank Ltd, the project moves away from traditional live-action messaging to reach audiences through visual storytelling. The execution features a distinct mixed-media approach, blending vibrant illustrated elements with dynamic motion graphics. Animators at Yatta Studio crafted the central sequence, which captures a sense of displacement within a vertical format, using artistic compositions to frame the narrative. Media support was provided by Wavemaker UK and OmniGov.

Style

Artistic, Vertical, Graphic

Techniques

Animation, Motion Graphics

Industries

Public Awareness

Color

Amber

Pure White

Context

Advertising Campaign