Subaru: Umbrella

Mar 2023

Subaru’s 'Umbrella' campaign highlights the brand's commitment to safety and reliability in challenging weather conditions. The spot follows pedestrians navigating a dense urban environment during a heavy rainfall, framing the vehicle as a steady presence amidst the storm. The commercial utilizes a live-action technique to ground the automotive narrative in realistic, atmospheric conditions. Through muted cool tones and dramatic nighttime street lighting, the visual style emphasizes the SUV's visibility on wet city streets. Creative direction and production were handled by Zulu Alpha Kilo, with post-production and VFX provided by the same team. Music and sound design were completed by Eggplant Music & Sound, with media strategy support from Manning Gottlieb OMD.

Horizontal, Cinematic, Cool

Street

TVC / TV Commercial