Subaru The Visionaries-repped director Chris Fowles Brings His Detail-Focused Storytelling to Subaru’s Latest Commercial, ‘What Drives You’. 2026

Description

This commercial spot directed by Chris Fowles for Subaru titled 'What Drives You' captures an atmospheric early morning scene by a serene lake. A person wearing a dark jacket and a beanie stands on a wooden dock, gently brushing their hand against the cold water surface as the sun rises over distant hills. The natural light creates soft warm tones on the water's surface, contrasting with the dark silhouette of the figure. Condensation is visible as the person exhales into the crisp morning air before running down the dock. The cinematography emphasizes quiet reflection and tactile connection with nature.