Subaru: The True Urban Legend - TV

May 2023

Subaru presents 'The True Urban Legend,' a television commercial that explores the versatility of the brand's vehicle lineup across diverse environments. The narrative spans multiple domestic and outdoor settings, cutting between suburban porch conversations and forested landscapes, with a focus on functional utility such as roof-rack capabilities for gear. Produced by Radke, the campaign employs a polished, cinematic approach to live-action storytelling. The production features agency creative from Zulu Alpha Kilo, with media planning by OMD Canada and post-production services handled by Zulubot. The project is completed with a custom soundscape by Eggplant Music & Sound.

Horizontal, Commercial, Cinematic, Polished

TVC / TV Commercial