Subaru: Crosstrek Kids
Brand
Date
Jun 2023
Description
Subaru showcases the Crosstrek in this commercial, highlighting the vehicle's versatility through a series of candid anecdotes shared by a couple at home. The narrative shifts between domestic settings and the open road, featuring the SUV navigating coastal paths and varied terrain. Produced by agency Zulu Alpha Kilo, the project employs observational framing and natural light to capture the Crosstrek in both suburban and rugged contexts. The film utilizes a live-action technique to ground the automotive display in authentic environments.
Style
Horizontal, Cinematic, Raw
Techniques
Natural light
Industries
Context
TVC / TV Commercial
Associated creatives
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