Starbucks: Moment of Merry
Brand
Date
Nov 2025
Description
Starbucks introduces the seasonal 'Moment of Merry' campaign, a festive commercial project developed by Big Spaceship. The spot centres on the brand's iconic holiday cup, utilizing 3D render / CGI techniques to animate a transition from the classic green siren design into seasonal red branding. The visual narrative leans into a clean, graphic aesthetic, featuring falling snow and dynamic motion as a red ribbon wraps the cup. Sound design and original music for the piece were provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Clean
Techniques
Animation, 3D render / CGI
Industries
Color
Pure White
Crimson
Forest Green
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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