Starbucks: New Starbucks Iced Energy
Brand
Date
Apr 2025
Description
Starbucks introduces its Iced Energy beverage through a high-energy commercial campaign developed by Energy BBDO. The spot captures an office worker navigating a modern corporate setting while a live rock band performs on a suspended scaffold nearby. Produced as a commercial, the film utilizes live-action technique to juxtapose the stillness of a workspace with the kinetic intensity of the performance. The campaign highlights the product within the beverages industry, focusing on the visual interplay between the product and the environment.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
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