Starbucks: BAYA™ Energy Drink
Brand
Date
May 2022
Description
Starbucks introduces BAYA Energy Drink through a high-energy campaign centered on active urban movement. The commercial footage highlights the product's connection to vibrant city life, tracking a subject on roller skates through sun-drenched streets adorned with local street art. The production utilizes fluid camera techniques and a bright, pastel-heavy aesthetic to establish an energetic tone. By emphasizing natural light and dynamic motion, the visual storytelling aligns the beverage with an active, lifestyle-focused demographic.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Blush
Lemon
Background
Street
Context
TVC / TV Commercial
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