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Starbucks: Adventures of Dot

Brand
Starbucks
Date

Nov 2025

Description

Starbucks introduces the 'Adventures of Dot' campaign, a dynamic commercial project centered on the brand's iconic identity. The animation features a rolling green circular token navigating through textured cream landscapes against a high-contrast red background. Developed in partnership with Big Spaceship, the creative work utilizes 3D render/CGI techniques to highlight playful brand aesthetics. The motion graphics incorporate saturated colors and smooth, rhythmic transitions, featuring coffee-inspired elements like whipped cream and falling sprinkles. The project soundscape is provided by MAS-Music and Strategy.

Style

Horizontal, Commercial, Playful, Saturated, Clean

Techniques

3D render / CGI, Motion Graphics

Industries
Beverages
Color
Forest Green
Scarlet
Pure White
Background

Solid Colour

Context

Advertising Campaign, Brand Film / Corporate Video

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