Starbucks: A Very Joyful Journey
Brand
Date
Nov 2025
Description
Starbucks celebrates the seasonal menu with a festive campaign titled A Very Joyful Journey. The project features a series of high-energy commercial spots highlighting key holiday offerings, including the peppermint mocha, caramel brulee latte, and toasted white chocolate mocha. Developed in collaboration with agency Big Spaceship, the production leans into a playful aesthetic. The visuals utilise clean 3D render / CGI techniques, pairing vibrant red and green palettes with rhythmic typography. MAS-Music and Strategy provided the sound and music design to support the animation sequence.
Style
Horizontal, Commercial, playful, Clean
Techniques
Animation, 3D render / CGI
Industries
Event
Christmas
Color
Jet Black
Pure White
Crimson
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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