Stappa

Feb 2023

Studio Chenchen developed the brand identity for Stappa, a wine label project that leans into raw, illustrative aesthetics. The identity centers on a series of whimsical, hand-drawn ink sketches and charcoal drawings that define the packaging across multiple varietals, including Grenache, Syrah, and Viognier. By utilizing textured off-white paper and high-contrast monochrome graphics, the design emphasizes a tactile, artistic quality that departs from traditional wine branding. The project encompasses a comprehensive visual system, from label design and custom typography to apparel and packaging applications. The execution highlights the creative process through documentarian-style footage of charcoal sketching and live-action animation, grounding the brand in a hands-on, authentic approach. Through clean, minimalist compositions, the identity balances playful character illustrations with a sophisticated, vintage-inspired layout.

Horizontal, Commercial, Clean

Ink

Alcoholic Beverages