Brand
ProjectBrand Identity
Stappa Brand Identity 2023
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Description
Studio Chenchen designed the brand identity and wine labels for Stappa, showcasing three distinct packaging designs labeled Grenache, Syrah, and Viognier. Each label incorporates bold red header panels with the Stappa brand name and handwritten-style typography alongside playful, loose black ink illustrations. The first label features a stylized face drinking from a glass, the second depicts bare feet surrounded by grapes, and the third shows an anthropomorphic cat holding a wine glass. The clean, minimalist layout emphasizes the graphic illustrations against an off-white paper texture.