SSENSE
Hoyeon Rules The World
Aug 2024
Hoyeon Rules The World is a fashion editorial feature for SSENSE, showcasing actress and model Hoyeon Jung in a series of varied settings ranging from serene outdoor landscapes to high-rise office environments. The project leverages clean, vertical compositions to highlight a diverse wardrobe, shifting between sharp, minimalist tailoring and voluminous, textured silhouettes. Photographer Ilya Lipkin employs a dynamic mix of lighting techniques, alternating between diffused natural daylight and moody, cool-toned atmospheric flash. Fashion styling by Kim Minji complements these settings with layered knits, distressed leathers, and structural ruffles, while hair styling by Jang Hyeyeon maintains a consistent, polished aesthetic throughout. The editorial utilizes a mix of editorial, tactile, and natural light techniques to frame Hoyeon’s composed presence.
Lifestyle, Editorial
