SSENSE: Hoyeon Rules The World

Aug 2024

SSENSE presents 'Hoyeon Rules The World,' an expansive fashion editorial featuring model and actress Hoyeon Jung. Captured by photographer Ilya Lipkin, the project explores a range of environments, from contemplative library interiors and high-rise office spaces to structured outdoor landscapes. The visual narrative leverages clean compositions and soft natural light to emphasize the tactile quality of the collection. The styling, led by fashion editor Kim Minji with hair by Jang Hyeyeon, highlights an eclectic mix of textures. Through deliberate layering and modern tailoring, the series moves between polished minimalism and more expressive, dramatic silhouettes. The work is defined by its versatile atmosphere, alternating between cool-toned atmospheric portraits and warm, detailed close-ups that maintain a cohesive, editorial aesthetic throughout the feature.

Lifestyle, Editorial