SSENSE

Aug 2024

SSENSE presents 'Hoyeon Rules The World,' an expansive fashion editorial featuring actress and model Hoyeon. Photographed by Ilya Lipkin, the series captures a versatile wardrobe that traverses from tailored black separates and vintage-washed leather to voluminous tulle skirts and technical outerwear. The imagery channels a distinctive aesthetic through careful use of natural light and moody, cool-toned color grading, resulting in a clean and editorial look. Fashion styling by Kim Minji emphasizes textural contrast, layering heavy knits with delicate ruffles and structured tailoring. Hair styling by Jang Hyeyeon complements the varied silhouettes with soft, natural waves. The project moves between outdoor stone architecture and interior office settings, maintaining a composed, contemplative mood across the entire collection.

Lifestyle, Editorial