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Brand
SSENSE
ProjectHoyeon Rules The World
Model Hoyeon Jung standing on outdoor stone steps in a dark textured matching suit behind blooming pink flowers.

SSENSE Hoyeon Rules The World 2024

Associated creatives

Ilya Lipkin
Ilya LipkinPhotographer
Kim Minji
Kim MinjiFashion Editor/Stylist
Jang Hyeyeon
Jang HyeyeonHair Stylist

Tags

hoyeon jungjung hoyeonhoyeonhoyeon jung in tweed suitwoman in dark matching setwoman in tweed suitdark textured jackettweed jacketwide leg trousersdark tweed matching settweed trouserseast asian woman posingeast asian womanwoman posing on stepswoman on steps

Description

South Korean model and actress Hoyeon Jung poses outdoors on concrete steps for the SSENSE editorial project titled Hoyeon Rules The World. Photographed by Ilya Lipkin, she wears a dark textured tweed-style matching jacket and wide-leg trousers while gazing calmly toward the camera. In the immediate foreground, vibrant pink and magenta blooming bushes add a soft splash of color. The background features lush green foliage, trees, and residential architecture enveloped in a cool evening ambiance. Fashion styling was led by Kim Minji with hair styling by Jang Hyeyeon.

Style

Editorial, Vertical, Cool

Techniques

Soft Light

Industries

Designer Fashion

Color

Off-Black (90%)

Background

Residential Building

Context

Editorial