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SSENSE: “I do” want my cake and to eat it too

Brand
Date

Apr 2025

Description

SSENSE presents an editorial campaign titled “I do” want my cake and to eat it too, a project exploring bridal-inspired aesthetics through a high-fashion lens. The series features model Suj Lee navigating a range of classical and contemporary settings, from ornate wood-paneled interiors to sun-drenched outdoor environments. Captured by photographer Reto Schmid, the work leans into a clean, editorial visual language defined by natural light and analogue film techniques. The styling, led by Monika Tatalovic, juxtaposes traditional white gowns and veils with modern sculptural accessories, creating a narrative that balances elegance with unconventional, everyday details.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Color
Pure White
Context

Editorial

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