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SSENSE: AMIRI M.A. Studio Chair

Brand
Date

Nov 2023

Description

SSENSE presents the M.A. Studio Chair in this product campaign, highlighting the design through a series of dramatic transitions. The film opens with an atmospheric, candle-lit sequence before revealing the chair as a piece of white fabric is pulled away against a high-contrast studio backdrop. Produced by L'Éloi, the piece balances moody, low-key lighting with clean, natural light to emphasize the craftsmanship of the furniture. The production features sound design and music by Supersavant, with post-production and VFX handled by OutPost. The edit utilizes cinematic techniques to bridge the gap between abstract textures and clear product display.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light

Background

White Seamless

Context

E-commerce / Product

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