Squarespace: Om
Brand
Date
May 2025
Description
Squarespace’s 'Om' campaign features Jeff Bridges in a contemplative, live-action spot that leans into a cinematic visual language. Set against the rich texture of a wood-paneled study, the narrative employs low-key, chiaroscuro lighting to create an intimate atmosphere as the actor engages with a traditional bronze singing bowl. The project was developed in collaboration with agency Wieden+Kennedy New York and production house Biscuit Filmworks. The spot maintains a warm, deliberate pace, focusing on the sensory interaction between the talent and the setting.
Style
Horizontal, Cinematic, Warm
Techniques
Low-key / chiaroscuro
Industries
Color
Charcoal
Espresso
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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