Square
Customer is Family
Brand
ProjectCustomer is Family
Date
Feb 2025
Description
Square’s 'Customer is Family' commercial spot spotlights the daily operations of a local fish and chips shop, focusing on the human connection between business owners and their community. The project captures the authentic rhythm of a small business through observational camera framing and a warm, natural color grade. Developed with agency partner Sunday Gravy, the piece features a live-action technique that highlights the integration of Square’s POS technology within a busy kitchen and retail environment. Production was managed by Good Oil, with additional contributions from ARC (Australia).
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Restaurants
Color
Navy
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.