Spotify and Roblox partner for a dynamic music-focused collaboration featuring K-pop artist Sunmi. The production blends live-action performance with integrated digital environments, showcasing the artist through a series of energetic choreography sequences set against both physical pink studio backdrops and neon-infused virtual worlds.
Utilizing a futuristic aesthetic, the project incorporates heavy VFX and screen-based graphical overlays to bridge the gap between real-world performance and digital gaming space. Post-production work was handled by Nice Shoes, building out the virtual assets that define the project’s high-energy, cinematic visual language.
