Spotify activates the urban landscape of Shoreditch, London, with a large-scale digital outdoor campaign featuring Ed Sheeran. The project transforms a prominent building facade into a dynamic display, integrating animated graphics and portrait imagery with the surrounding city architecture.
Production, creative direction, and post-production for this media and entertainment campaign were managed by curly media. The execution utilizes live-action technique to bridge the physical street-level environment with horizontal digital screen content.
