Spotify: Ed Sheeran - Shoreditch
Brand
Date
Dec 2025
Description
Spotify activates the urban landscape of Shoreditch, London, with a large-scale digital outdoor campaign featuring Ed Sheeran. The project transforms a prominent building facade into a dynamic display, integrating animated graphics and portrait imagery with the surrounding city architecture. Production, creative direction, and post-production for this media and entertainment campaign were managed by curly media. The execution utilizes live-action technique to bridge the physical street-level environment with horizontal digital screen content.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Crimson
Pure White
Background
Street
Context
Out of Home (OOH)
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