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Spotify: Today's Top Hits

Date

Jan 2023

Description

Spotify channels a high-energy, immersive aesthetic for its 'Today's Top Hits' campaign. Directed by Warren Fu, the production leans into a futuristic visual language, utilizing cinematic lighting and neon aesthetics to transform the digital music platform's brand presence. Featuring performances from Kid Sister, the production integrates complex VFX and live-action techniques to build stylized, otherworldly environments. The work focuses on dynamic movement across diverse settings, utilizing holographic interfaces and polished textures to ground the platform within a modern, polished media landscape.

Style

Horizontal, Cinematic, Neon

Techniques

VFX / visual effects

Color
Jet Black
Cobalt
Hot Pink
Background

3D Rendered Scene

Context

Music Video

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