Spotify's 'Throwback' project explores the intersection of digital nostalgia and modern social connectivity. The campaign features a mobile interface experience where a user interacts with archived photographs, transforming them with contemporary editing tools.
By layering colourful gradients and bold typography over vintage imagery, the work highlights the platform's focus on personal history within a streaming context. The execution balances a clean UI layout with a distinct lo-fi aesthetic, leaning into a nostalgic visual language through live-action technique.
