Spotify: Throwback
Brand
Date
Oct 2024
Description
Spotify's 'Throwback' project explores the intersection of digital nostalgia and modern social connectivity. The campaign features a mobile interface experience where a user interacts with archived photographs, transforming them with contemporary editing tools. By layering colourful gradients and bold typography over vintage imagery, the work highlights the platform's focus on personal history within a streaming context. The execution balances a clean UI layout with a distinct lo-fi aesthetic, leaning into a nostalgic visual language through live-action technique.
Style
Lifestyle, Vertical, Nostalgic
Industries
Context
Social Media / Short Form Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.