Spotify: Spreadbeats
Brand
Date
Oct 2024
Description
Spotify's Spreadbeats campaign translates the familiar interface of spreadsheet software into a rhythmic, audiovisual experience. The project pushes the boundaries of digital content by transforming rows and columns into dynamic musical sequences and data visualisations. Developed by FCB New York with production by The Youth, the campaign leans into graphic motion design to bridge the gap between corporate aesthetics and entertainment. The piece incorporates fluid animation and cinematic sound design, with audio production by DaHouse Audio and visual post-production handled by Colossal.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation, Motion Graphics
Industries
Context
Advertising Campaign, Music Video
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