Spotify: No Playlist, No Start- Vicio
Brand
Date
May 2025
Description
Spotify joins forces with restaurant chain Vicio for the 'No Playlist, No Start' campaign, a cinematic look into the symbiotic relationship between music and high-pressure culinary environments. The spot highlights the operational rhythm of a bustling commercial kitchen, drawing parallels between the precision of professional food preparation and the curated flow of a playlist. Produced by Antiestático with creative input from Monks Madrid, the film leans into a clean, live-action technique. The visual execution utilizes cool, neon-infused color grading to contrast with warm highlights, capturing the frantic energy of ticket printers and grill stations.
Style
Horizontal, Cinematic, Cool, Clean
Industries
Color
Jet Black
Pure White
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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