Spotify's No Playlist, No Start- Coche campaign captures the friction of a commute, centering on a driver preoccupied with her device. The narrative hinges on the choice of soundtrack before the journey can begin, leaning into the frustration of the surrounding traffic.
The film utilizes a moody aesthetic with neon light play inside the cabin to frame the protagonist. Production was handled by Antiestático, with creative direction and agency support from Monks Madrid.
