Spotify: Get the Family On

Jun 2021

Spotify's 'Get the Family On' campaign highlights the platform’s accessibility through a series of cinematic vignettes. The commercial contrasts 18th-century period aesthetics—complete with powdered wigs and traditional silhouettes—against the backdrop of modern music streaming rituals. Produced by Somesuch with creative development from 72andSunny New York, the film leans into a live-action technique. The narrative moves from a pastoral highway setting into a contemporary urban environment, utilising natural light and a warm colour grade to bridge the gap between historical costume drama and modern streetwear culture. Post-production and VFX were managed by Hecho Studios and Company 3 New York, with sound design by Wave Studios.

Horizontal, Commercial, Warm

Natural light

Road

TVC / TV Commercial