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Spotify: DUO Jean Luc and Lucas

Date

Aug 2025

Description

Spotify introduces the Premium Duo subscription plan through a character-led commercial featuring two puppet personalities, Jean Luc and Lucas. The spot positions the plan within a domestic setting, utilizing a blend of live-action technique and tactile animation to explore music sharing features. Produced by 1stAveMachine with animation by Can Can Club, the project employs a clean aesthetic and natural indoor lighting to maintain focus on the central duo. The execution balances character-driven storytelling with clear product messaging for the digital platform.

Style

Horizontal, Commercial, Clean

Techniques

Animation

Color
Royal Blue
Forest Green
Crimson
Background

Living Room

Context

TVC / TV Commercial

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