Spotify

Dec 2024

Spotify brings its streaming platform to life through a vibrant pop-up activation at Dong Tay Barbershop in Vietnam. The installation features a custom-built booth rendered in bold yellow, blue, and red, serving as a hub for public engagement. Captured through live-action technique and a warm, cinematic aesthetic, the project highlights the intersection of grooming culture and brand presence. Barbers outfitted in signature orange jumpsuits provide haircuts within the public square, supported by branded grooming tools and custom keychains that extend the Spotify identity into a tangible, offline experience. Happiness Saigon provided the creative agency services for the activation.

Horizontal, Cinematic, Warm

Streaming Platforms

Social Media / Short Form Video