Spotify: Dong Tay Barbershop
Brand
Date
Dec 2024
Description
Spotify brings its platform to the streets of Vietnam with a vibrant pop-up activation at Dong Tay Barbershop. The project transforms a public square into an immersive grooming experience, featuring a custom-built booth finished in a bold, primary-colored palette that leans into the brand’s visual identity. Captured through live-action techniques, the activation documents the interaction between the barbers and the public. The production emphasizes the environmental details, from the branded grooming tools and custom keychains to the consistency of the barbers' orange uniforms. Happiness Saigon led the creative execution for this experiential activation.
Style
Horizontal, Cinematic, Warm
Industries
Context
Social Media / Short Form Video
Associated creatives
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