Spotify
Daylists
Brand
ProjectDaylists
Date
Feb 2025
Description
Spotify's Daylists promotional campaign highlights the app's personalized curation engine through a dynamic series of motion graphics. The sequence explores the dynamic nature of user-generated playlists, shifting through eclectic themes and whimsical mood transitions. Produced by All Of Us Here, the visuals utilize 3D render/CGI and fluid animation to showcase custom interfaces. The execution leans into neon aesthetics and retro-inspired typography, with graphic elements that pulse in rhythm with the interface interactions.
Style
Vertical, Commercial, Neon, Retro
Techniques
Animation, 3D render / CGI, Motion Graphics
Industries
Apps & Digital Platforms
Color
Cobalt
Violet
Golden Yellow
Background
3D Rendered Scene
Context
Digital / Display Advertising
Associated creatives
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