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Spotify: Car Thing

Date

Feb 2025

Description

This commercial campaign for the Spotify Car Thing highlights the integration of the smart audio device within the vehicle dashboard. Developed by agency Lafayette American, the live-action spot focuses on the tactile interaction between the driver and the hardware interface. The visual narrative showcases the device's touchscreen and physical control dial, capturing how users navigate playlists and podcasts while commuting. The production features clear product cinematography that emphasizes the in-car user experience.

Style

Horizontal, Commercial

Background

Garage

Context

TVC / TV Commercial

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