Spotify: 2024 Spotify Wrapped
Brand
Date
Apr 2025
Description
The 2024 Spotify Wrapped campaign features a high-energy promotional video produced by Hornet. The piece utilizes a fast-paced montage approach, blending graphic animation with live-action technique to highlight the annual music celebration. The visual execution relies on saturated, neon-toned color palettes of magenta, yellow, and green. Dynamic motion graphics integrate bold typography and artist portraits, transitioning through urban billboard scenes to define the campaign's visual rhythm.
Style
Horizontal, Commercial, Saturated, Neon, Graphic
Techniques
Animation, Typography, Motion Graphics
Industries
Color
Magenta
Golden Yellow
Forest Green
Context
Advertising Campaign, Social Media / Short Form Video, Brand Film / Corporate Video
Associated creatives
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