Spell partners with Wolfcub for a capsule collection, presented through a series of editorial images captured by photographer Brydie Mack. The campaign leans into a coastal, sun-drenched aesthetic, utilizing natural light and desaturated tones to create a cohesive visual narrative across outdoor portraits and lifestyle interiors.
Produced by RD Productions, the imagery features a range of white textured garments and delicate sheer silhouettes. With make-up styling by Ashlea Penfold, the aesthetic incorporates grainy, analogue film textures and a warm, golden hour palette to highlight the collection's relaxed, intimate mood.