Specsavers: Your Eyes Go Through a Lot
Brand
Date
Oct 2025
Description
Specsavers explores the daily realities of visual fatigue in their latest campaign, 'Your Eyes Go Through a Lot'. The narrative moves through a series of observational vignettes, from a man in an astronaut flight suit experiencing sunlight glare in a vehicle to commuters navigating digital screens on public transport. Produced by Circle Productions, the work leans into a cinematic, live-action technique, utilizing golden hour lighting to ground the humorous premise in relatable settings. Sound design by Eggplant Music + Sound and post-production by Rooster Post Production and Fort York VFX complete the observational tone.
Style
Humorous, Horizontal, Cinematic, Golden Hour
Industries
Color
Royal Blue
Nude / Sand
Background
Carpark
Context
TVC / TV Commercial
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