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Brand
Specsavers
ProjectSummer Ready
Two women wearing sunglasses while waist-deep in a pool under a clear blue sky, photographed by Seiya Taguchi for Specsavers.

Specsavers Summer Ready 2024

Associated creatives

Seiya Taguchi
Seiya TaguchiPhotographer

Tags

two women in pooltwo womenwomen in poolwoman with blonde curly hairblonde curly hairsunglassesblack sunglasseswoman wearing sunglasses

Description

This advertising campaign image for Specsavers, titled Summer Ready and photographed by Seiya Taguchi, features two women immersed waist-deep in an outdoor swimming pool. The foreground woman has bright curly blonde hair, wears dark sunglasses and a light green patterned top, and smiles toward the camera with a gold chain necklace visible. In the background, a second woman with dark hair tied up in a bun wears black cat-eye sunglasses and a light green tank top. Above them, text reads 'SUMMER READY' alongside the Specsavers green logo against a bright blue sky background. The bright natural lighting and aquatic setting create a vibrant, warm atmosphere suited for a seasonal eyewear promotion.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Eyewear

Color

Mint (60%)
Jet Black (40%)

Background

Clear Sky

Context

Advertising Campaign