Specsavers: “Mispronounce” with Chris Hadfield

Sep 2024

Specsavers explores the technical side of eye health in this commercial campaign featuring astronaut Chris Hadfield. Set within the familiar context of a retail optometry store, the spot uses a lighthearted approach to demystify optical coherence tomography, with Hadfield navigating a conversation about the specific scan technology alongside store staff and customers. Produced by Circle Productions with creative direction from Specsavers Creative, the project employs a crisp, live-action technique to bridge the gap between high-level aerospace concepts and routine healthcare. The execution focuses on the day-to-day operations of an optometry clinic, supported by post-production work from Rooster Post Production and Fort York VFX, with sound design by Eggplant Music & Sound.

Horizontal, Commercial, Clean

Retail Store

TVC / TV Commercial