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Specsavers: Love Is in the Ear

Date

Jul 2025

Description

Specsavers' latest video campaign, 'Love Is in the Ear', explores the common comedy of domestic miscommunication. Through a series of vignettes featuring an older couple, the film highlights the friction—and eventual resolution—brought about by hearing difficulties in daily life. The narrative leans into a humorous tone, blending live-action technique with social media-style interface overlays to bridge the gap between traditional storytelling and modern digital interaction. Creative direction from Golin anchors the project, which incorporates both raw, candid footage and curated billboard messaging to frame the couple’s journey. Media planning and strategy for the project were managed by Tangerine and Manning Gottlieb.

Style

Humorous, Horizontal, Commercial, Raw

Context

TVC / TV Commercial

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