Specsavers Australia debuts its 2025 eyewear campaign, a collection of commercial portraits set against the backdrop of bright, sun-drenched outdoor swimming pools. Captured by photographer Sarah Adamson, the imagery focuses on summer-inspired frames through a series of lifestyle shots that channel warmth and vibrancy.
The series leans into a clean, aquatic aesthetic, utilizing high-speed techniques and natural light to emphasize the movement of water and clarity of the eyewear. Fashion styling by Peter Simon Phillips and make-up artistry by Claire Thomson complement the seasonal palette, with models captured in candid, poolside environments.
The campaign highlights summer styles through a mix of horizontal compositions and high-angle perspectives, anchored by a warm, golden hour tone.
