Specsavers Australia
2025
Brand
Project2025
Date
Jan 2025
Description
Specsavers Australia debuts its 2025 eyewear campaign, a series of outdoor portraits focusing on summery, high-energy imagery. The project features subjects poolside, utilizing natural light and high-speed freeze techniques to capture motion within a vibrant, aquatic environment. Photographer Sarah Adamson leads the visual execution, supported by fashion styling from Peter Simon Phillips and make-up by Claire Thomson. The work leans into golden hour tones and crisp water textures to frame the latest collection, emphasizing a clean, lifestyle-oriented aesthetic.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Eyewear
Background
Outdoor Pool
Context
Advertising Campaign
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