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Specsavers: Aunties Army

Brand
Specsavers
Date

Sep 2025

Description

Specsavers partners with the African Caribbean Care Group in Manchester for this awareness-focused campaign, 'Aunties Army.' Centered on health advocacy, the project documents community gatherings and educational sessions designed to reach local residents through personal connection and information sharing. Captured in a documentary style, the piece utilizes live-action footage and natural light to maintain an authentic tone. The narrative features a guest appearance by Brenda Edwards, who addresses a group of attendees in a local meeting space, emphasizing the importance of health awareness within the community. Agency partner Golin London developed the creative approach for this public awareness initiative.

Style

Documentary, Horizontal, Clean

Techniques

Natural light

Industries
Public Awareness
Color
Navy
Golden Yellow
Cream
Background

Hotel Lobby

Context

Advertising Campaign, TVC / TV Commercial

Associated creatives

Golin London
Golin LondonAgency / Creative
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