Specsavers partners with the African Caribbean Care Group in Manchester for this awareness-focused campaign, 'Aunties Army.' Centered on health advocacy, the project documents community gatherings and educational sessions designed to reach local residents through personal connection and information sharing.
Captured in a documentary style, the piece utilizes live-action footage and natural light to maintain an authentic tone. The narrative features a guest appearance by Brenda Edwards, who addresses a group of attendees in a local meeting space, emphasizing the importance of health awareness within the community. Agency partner Golin London developed the creative approach for this public awareness initiative.
