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Brand
Spar
ProjectBreast Before Georgie Crawford

Spar Breast Before Georgie Crawford 2025

Associated creatives

Publicis Ireland
Publicis IrelandAgency / Creative

Tags

woman talking to camerawoman talkingwomangeorgie crawfordblack t shirtgrocery productspink label

Description

Georgie Crawford presents the Breast Before campaign for Spar in this informative video. She speaks directly to the camera about her personal experience with breast cancer and the importance of early detection. The video features grocery products adorned with pink awareness labels as part of the health initiative. Natural lighting illuminates the kitchen setting where the presentation takes place. The project is created in collaboration with Publicis Ireland.