Sony: Original
Brand
Date
Nov 2023
Description
Sony presents 'Original', a dynamic music video production that centers on a high-energy dance performance. The project features an ensemble cast executing synchronized choreography across a variety of environments, ranging from an urban street setting marked by graffiti art to a high-contrast industrial stage. Leaning into a cinematic aesthetic, the production utilizes atmospheric theatrical lighting and haze to punctuate the rhythmic movement. Post-production finishing, managed by The Den Editorial, emphasizes the project's pacing and lighting transitions to maintain visual consistency throughout the piece.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Pure White
Jet Black
Background
Street
Context
Music Video
Associated creatives
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