Sony: Get Ahead of the Game
Brand
Date
Dec 2023
Description
Sony launches a high-energy commercial spot for NBA 2K24 on PlayStation 5, titled 'Get Ahead of the Game.' The production, helmed by PRETTYBIRD US with agency adam&eveDDB New York, bridges the gap between digital and physical competition. The film utilizes live-action technique and dynamic action-heavy sequences to transition between intense basketball court play, locker room displays, and classroom gaming sessions. These scenes are framed by crisp product shots of the hardware set against a rich blue gradient. Post-production duties were shared between Mackcut, Parliament, and Rare Medium TV, while sound design was managed by Wave Studios and THE HOGAN.
Style
Horizontal, Commercial, Action
Industries
Color
Pure White
Navy
Background
Gradient
Context
TVC / TV Commercial
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