Social Studies
Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2020
Description
Social Studies establishes its brand identity through a comprehensive visual narrative that balances candid event photography with whimsical graphic design. The project centers on the intimacy of social gatherings, utilizing editorial layouts that pair structured table settings with an illustrative, artistic flair. Created with graphic design by Decade and vibrant character-based illustration by Ilya Milstein, the identity employs a rich palette and clean, minimal typography. The execution bridges commercial event documentation and playful animation, featuring photography by Matteo Montanari and Ryan Slack to ground the brand's aesthetic in authentic human interaction.
Style
Horizontal, Clean
Context
Advertising Campaign
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