Snickers: Halloween Home Insurance
Brand
Date
Oct 2022
Description
Snickers presents the Halloween Home Insurance commercial, a campaign developed by BBDO New York. The spot uses a blend of live-action technique and motion graphics to frame the brand as a deterrent for holiday-related property pranks. The narrative centers on the consequences of failing to provide full-size candy bars to trick-or-treaters, illustrating the aftermath of a toilet-papered suburban home. The visual language remains clean, shifting from narrative footage to branded title cards on a solid pink background to solidify the insurance-themed messaging.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Event
Halloween
Color
Burnt Orange
Chocolate
Background
House
Context
TVC / TV Commercial
Associated creatives
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