Smirnoff: Whatever
Brand
Date
Feb 2023
Description
Smirnoff leans into the communal spirit of a summer garden gathering with its latest project, 'Whatever.' The campaign captures a candid, social atmosphere, centered on a diverse group of friends interacting in a sunlit outdoor setting. Produced by True Gent, the project utilizes live-action footage and vibrant color grading to establish a relaxed, celebratory mood. By emphasizing natural light and a warm palette, the commercial highlights the brand's presence within a casual, real-world context.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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