Smirnoff: We're Open 60s DC Stock Footage
Brand
Date
Nov 2022
Description
The We're Open campaign for Smirnoff features a 60-second spot centered on domestic social culture. Produced by Love Song, the work utilizes monochrome archival footage to capture candid moments within a mid-century interior. By leveraging documentary-style storytelling and analogue film techniques, the project leans into a nostalgic visual language. The sequences focus on ambient lighting and social interaction to define the period-specific atmosphere.
Style
Documentary, Horizontal, Monochrome, Nostalgic
Techniques
Analogue / film
Industries
Color
Jet Black
Pure White
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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