Smirnoff: We Do We: Atomic
Brand
Date
Nov 2023
Description
Smirnoff’s We Do We: Atomic campaign introduces a vibrant, energetic vision of social connection. The commercial features a diverse ensemble cast moving through a minimalist, open-plan architectural setting, punctuated by a bold palette of red and yellow attire. Developed by McCann North America, the project leans into a clean, contemporary aesthetic. The production utilises live-action technique to capture interactions between the cast, transitioning between intimate close-ups and wide-angle shots. Post-production and VFX were managed by The Mill US, ensuring consistent visual grading across the final edit.
Style
Vertical, Commercial, Clean, Golden Hour
Industries
Color
Pure White
Scarlet
Golden Yellow
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.