Smirnoff: Vodkarita
Brand
Date
Nov 2025
Description
Smirnoff introduces the Vodkarita with a commercial campaign that highlights the ease of at-home cocktail preparation. The film follows a subject in a red dress as she mixes a strawberry-based serve in an outdoor setting, surrounded by fresh ingredients and festive party elements. Developed by 72andSunny NY, the project utilizes live-action technique and natural light to capture a sense of summer occasion. The soundscape and musical identity for the piece were curated by MAS-Music and Strategy, grounding the visual sequence in an upbeat, celebratory atmosphere.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Crimson
Background
Park
Context
TVC / TV Commercial
Associated creatives
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