Smirnoff: The Drop
Brand
Date
Apr 2024
Description
Smirnoff leans into adventurous visual storytelling with The Drop, a commercial campaign for Smirnoff Seltzer. The spot captures an open-air landscape, utilising drone footage to frame an aerial drop over a desert terrain. Featuring live-action technique and natural light, the sequence moves from wide-scale overhead shots to intimate moments under an open sky. The production integrates music and sound design by SoStereo to pace the narrative.
Style
Horizontal, Cinematic
Techniques
Natural light, Drone footage
Industries
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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